■ PRINCIPLES OF BUSINESS, 9e

■ Author : Les Dlabay, James L. Burrow, Brad Kleindl 

■ Pub Date : January 7, 2016 

■ 598 Page /   Cengage Learning

■ 정가 40,000원 

■ ISBN : 9781305653030

■ About the Author

Les R. Dlabay, Ed.D. is Professor of Business in the Department of Economics and Business at Lake Forest College in Illinois. He has taught more than 30 different business courses in high school, community college, university, teacher preparation, and adult education programs. Dr. Dlabay has presented more than 300 teacher workshops and seminars emphasizing interactive learning strategies, including team projects and field research activities. His "hobbies" include a cereal package collection (from over 100 countries) and banknotes from 200 countries; these are used to teach economic, cultural, and political aspects of global business. In an effort to prepare students to do business in varied economic settings, Professor Dlabay makes extensive use of class assignments related to world hunger, poverty, micro-finance, and micro-enterprise.

James L. Burrow, Ph.D., has a background in marketing and human resource development. He works regularly with the business community and other organizations as a consultant on marketing and performance improvement strategies including the use of the Internet as an education and training resource. He recently retired from the faculty of North Carolina State University, where he served as the coordinator of the graduate Training and Development Program for over fifteen years. Dr. Burrow received degrees from the University of Northern Iowa and the University of Nebraska in marketing and marketing education.

Brad A. Kleindl, Ph.D., is dean of the School of Business at Park University in Kansas City, Missouri. He previously served as dean and professor of marketing of The Robert W. Plaster College of Business Administration at Missouri Southern State University. He has authored and co-authored six books and more than 60 articles and conference papers. Dr. Kleindl has served twice as a Senior Fulbright Scholar, during 2007 in Austria and 2003 in South Africa. He has taught courses in consumer behavior, marketing research, principles of marketing, Internet marketing, international marketing, and has presented at conferences and industry meetings across the United States, Europe, Africa, and Asia. 

■ Overview

PRINCIPLES OF BUSINESS, Updated Precision Exams Ninth Edition, provides complete instruction in business concepts and skills students need in today's competitive environment. This market-leading introductory business text offers extensive coverage in major business concepts, such as finance, marketing, operations, and management. Students gain valuable information and skills for the workplace, as well as preparation for success in competitive events, such as DECA, FBLA, and BPA. This edition correlates 100% to the Precision Exams Business Concepts Exam. MindTap for Principles of Business Updated, Precision Exams Edition, 9th edition is the digital learning solution that helps teachers engage and transform today’s students into critical thinkers. Through paths of dynamic assignments and applications that you can personalize, real-time course analytics and an accessible reader, MindTap helps you turn cookie cutter into cutting edge, apathy into engagement, and memorizers into higher-level thinkers. MindTap for this course includes the full, interactive eBook as well as auto-graded reading activities throughout the eBook for each lesson as well as student tools like flashcards, practice quizzes, and auto-graded homework and tests.

■ Features

Features such as BUSINESS VISION, LIFE_SPAN PLAN, BUSINESS IMPROVING SOCIETY, and A QUESTION OF ETHICS provide the link between theory and the real world of business.

PLANNING A CAREER IN… presents the needed skills, education, work experience, and industry opportunities for a variety of business-related career paths. Interactions & Connections is an experiential learning activity at the end of each chapter that gets students active in their community or online.

WINNING EDGE activities prepare students for FBLA, BPA, and DECA competitive events.

WORK AS A TEAM allows students to experience dynamics that enhance the learning process and learn the benefits and concerns of shared decision-making.

DOING BUSINESS IN . . . highlights various countries and provides a basic knowledge of international business activities that are vital for living and working in the global economy.

■ Table of Contents

Unit I: BUSINESS IN THE GLOBAL ECONOMIC ENVIRONMENT.

1. Economic Decisions and Systems.

2. Economic Activity.

3. Business in the Global Economy.

4. Social Responsibility of business and Government.

Unit II: BUSINESS ORGANIZATION AND MANAGEMENT.

5. Business Organization.

6. Entrepreneurship and Small Business Management.

7. Management and Leadership.

8. Human Resources, Culture, and Diversity.

9. Career Planning and Development.

Unit III: BUSINESS OPERATIONS AND TECHNOLOGY.

10. Marketing.

11. Business and Technology.

12. Financial Management.

13. Production and Business Operations.

14. Risk Management.

Unit IV: PERSONAL FINANCIAL MANAGEMENT.

15. Consumers in the Global Economy.

16. Money Management and Financial Planning.

17. Banking and Financial Services.

18. Consumer Credit.

19. Savings and Investment Strategies.

20. Insurance.